Making Music Your Business: A Guide for Young Musicians

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Together, all of this means your music store has great opportunity to assist families in building a love of music. One great way to attract young people — and their parents — to your store is through special events and shows. Your store could be the first place a young musician ever performs, singing or playing for a small audience while building their confidence. Do you have space for free gigs? Support the struggling musicians in your community by setting up a unique space for local performers to do free gigs at your store.

Bands love it, customers enjoy being serenaded, and the whole experience is easy to share on social media. You can even offer lessons to nervous performers and encourage them to explore educational materials you sell. Or connect them to local resources that will further their careers. Here are a few ideas for special events that draw young people to your store:. Young adults want their money to go to companies with a clear mission for causes they agree with.

Making Music Your Business

State it clearly on your website and in your store. Print it on bags.

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Add it to receipts. In addition, make sure your mission is genuine by adopting philanthropic causes and making donations. Young people are particularly interested in issues beyond making a profit like local product sourcing, youth education, diversity, volunteerism, social justice, and building healthy communities.

Young people use social media to develop personal connections at a time when their social circle is rapidly expanding. The latest Pew Research shows that the vast majority of all Americans use Facebook and YouTube, but people under age 24 are particularly heavy users of YouTube, Snapchat, and Instagram. This means Instagram should be one of your top priorities, in terms of spreading the word about your brand to younger people.

Snapchat and Facebook can supplement your plan too.

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Making music your business : a guide for young musicians / by David Ellefson - Details - Trove

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